J&J x Listerine - Bring Out the Bold
Objective
Increasing the penetration rate of Listerine with limited budget.
Procedure
- Joined Listerine marketing campaign in Carrefour and observed customer behavior during trail to catch the customer insight.
- Designed and conducted a customer questionnaire survey and afterward applied logistic regression to identify which type of customer tend to purchase mouthwash and vice versa.
- Redesigning the marketing campaign with limited budget attracting more children to give it a shot.
Visualization of Results
Results
Designed the apparence of campaign balloons to catch children eyeballs.
The
final presentation slides and customer insight report of Johnson&Johnson x Listerine business competition can be accessed from the button above.
Justin Liu
My research interests include data visualization, social network analysis, and etc.